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Producer Newsletters

Sign up to Receive Producer Newsletters Producer Connection - 2nd Quarter, 2008 Indexing vs. COLA: What's the Difference? How Interest Rates Affect LTD Pricing Does Network Size Really Matter? 3 Questions to Ask Carriers About SSDI Referrals Producer Connection Archive Spring 2008 Protector Press Reverse selling as the step toward a perfect product for your customers What's on my mind Old Fashioned Underwriting has more to offer May Is Disability Insurance Awareness Month Why I sell IDI Yes, you can help your customers become time travelers Did you know? Millions of reasons to write IDI with The Standard Change in Regional Assignments

How do you choose an annuity carrier?

With hundreds of annuity providers in the United States today, it can be a challenge for an independent broker to choose which companies to represent. The ideal candidate is one that adds value to the service you provide clients and helps you stand apart as an exceptional financial advisor. Your first step should be to find out which annuity companies pass muster on four key factors:

Start Selling Today

Contact our annuity sales team at (800) 378-4578 for more information.

The second step is to determine which companies ultimately will make it into your briefcase by distinguishing themselves in these areas:

Standard Insurance Company has distinguished itself as a leader in the annuity marketplace through innovative product design, desirable rates, competitive compensation and excellent industry ratings. But the rest of the story is found in the value-added services we provide brokers.

The Standard for Customer Service

Our brokers don’t work for The Standard, we work for our brokers. As your back-office support team, we provide customer service that often anticipates — and always meets — your expectations. Our well known reputation for superior agent service is based on easy contracting, instant help with commissions, speedy new-business turnaround times, forms that make sense and Internet support that enhances, rather than replaces, the human touch.

The Standard for Sales Support

The Standard’s sales professionals share your entrepreneurial spirit and are specifically trained to help boost your production in traditional and innovative ways. From technical support to training materials, from industry updates to regulatory and legislative alerts, we provide sales support where it matters — your bottom line.

The Standard for Marketing Support

Your primary relationship is not with your annuity carrier, but with your client. With that in mind, we provide customized marketing support to match a variety of specialized needs — and most are free of charge! Brokers may choose from a catalog of tools that spans a range from basic newspaper ads to eye-catching inserts, postcards and self-mailers. We want to be a marketing partner who helps you look good to your clients.

The Standard for Reputation

Since 1906, The Standard has earned a superior reputation for financial strength and a genuine commitment to service. While we aren’t the largest annuity carrier in the industry, many of our agents and competitors believe us to be among the very best. It’s our job to carefully weigh all options before launching a product or establishing a distribution partnership. Similarly, you must scrutinize us before joining our team. We’re confident: the more you know about us, the clearer your choice and the more certain your path to success.

14275-A (06/08)


Not For Use With Consumers

Products of Standard Insurance Company. Policies # SRA, SRA-B, SPDA, SPDA-IA, FPDA and SPIA. Product availability varies by state. The FGA includes an MVA. The nursing home waiver is not available in MA. The Life Income Commutation feature is not available in OR, PA, TX or WA. State specific conditions apply to the terminal condition waiver.