The month of May is all about how disability insurance can provide much-needed income protection to employees. But a smart strategy may be to position how your clients can benefit, too. Read the article, '3 Ways Brokers Can Secure Disability Sales' (BenefitsPro.com, accessed May 19, 2015), by Brian Kost, program director for Standard Insurance Company's Workplace PossibilitiesSM program.
In the Media - Financial Professional
Looking to refresh your fixed annuities sales approach? See 'Top 5 Reasons to Buy a Fixed Annuity' (LifeHealthPro.com, accessed May 18, 2015) by Rich Lane, director of sales and marketing, Individual Annuities, at Standard Insurance Company, and incorporate the five tips into your next client meeting.
By Rich Lane, Director, Sales and Marketing, Standard Insurance Company
Reprinted with permission
The oldest baby boomers are approaching age 70. As this segment of the demographic — which spans the two decades from 1946 to 19641 — moves deeper into their post-retirement years, many are starting to think about how to pass on their wealth. And they have a lot of wealth to transfer. A study from Accenture found baby boomers' net worth equals nearly $7 trillion.2
Although clients might have initially chosen to invest in an annuity to accumulate retirement savings, a fixed annuity also can be used as a wealth transfer strategy.
1 U.S. Census Bureau. The Baby Boom Cohort in the United States: 2012 to 2060. http://www.census.gov/prod/2014pubs/p25-1141.pdf. Published May 2014. Accessed November 11, 2014.
2 The 'Greater' Wealth Transfer, Capitalizing on the Intergenerational Shift in Wealth. Accenture, 2012.
You may be skilled at selling your core business products such as long-term care or life insurance, but are you leaving money on the table by not asking your clients to also consider income protection? Perhaps you recognize the need for your clients to purchase individual disability income insurance but struggle with effectively proposing it. Doug Waters, 2nd vice president of disability insurance sales at Standard Insurance Company, provides five conversation pivots you can use to transition the discussion to individual disability income insurance when selling other products.
Read the article, '5 Opening Lines To Sell Individual Disability Income Insurance,' on Employee Benefit Adviser (accessed October 15, 2014).
In a recent article for LifeHealthPro.com, John West, director of product management for The Standard, outlines the key ways to help clients understand the need for electronic enrollment technology. Implementation of automation technology could potentially assist in increasing enrollment and contributing to customer retention.
Read the LifeHealthPro.com article by John West, '7 Ways To Ease The Adoption Of Enrollment Technology,' (March 26, 2013).