Explore the FIA Resource Toolkit for Sales Support

October 1, 2025

The Fixed Index Annuities Resource Toolkit makes it easier to connect with clients. Use it to break down complex features in plain language, highlight benefits that matter the most and keep sales conversations moving forward. With key talking points and ready-to-use resources, you’ll have the tools to help build confidence and business. 

Here’s what you’ll find:

  • Simplified explanations to break down common features
  • Key selling points that resonate with clients
  • Sales and marketing resources to help you start selling 

Explore the FIA Resource Toolkit now and bring clarity to your next client meeting. 

More About Sales Insights & Tools
Periods of market uncertainty can highlight the importance of protection and stability. Our “10 Reasons to Buy a Fixed Annuity” flyer helps highlight these benefits with your clients.
Maturing annuities and today’s rate environment make client reviews more important than ever. See how internal transfers can help align existing contracts with current retirement goals.
Offering beneficiary reviews can serve as a conversation starter that helps you deepen client relationships, uncover new needs, and position yourself as a proactive partner in their financial well‑being.
The new Annuity Q&A Playbook is your go‑to tool for FIA questions. This guide helps you have clear, client‑friendly answers that build trust and pave the way to stronger relationships.
Discover how partial index crediting locks in growth and can add valuable benefits for your clients. See an example of how this feature works and the flexibility it offers through life’s changes.
Members of our Annuities team were recently featured in several industry publications, sharing insights on legacy planning, interest rate changes and index product opportunities.
For clients seeking more than fixed rate annuities, consider positioning the ECI Plus FIA as an alternative. This is designed to support retirement savings through guaranteed crediting features even in varying market conditions.

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Doing business with The Standard is good for you and your clients. Our annuities offer innovative product design, desirable rates, competitive compensation, high industry ratings and excellent service.