Guaranteed Annuities: Certainty in an Uncertain World
By Rich Lane, Vice President of Sales and Marketing. Reprinted with permission from original source Advisor Magazine.
How 2020 Impacted the Annuity Industry
Simply put, in times of uncertainty, clients are seeking assurance where they can find it. Advisors can recognize and acknowledge this by helping guide their clients’ aversion to risk toward an annuity option that provides that desired guarantee. By better understanding everything that has happened in 2020, you can prepare for what is likely to influence buying behavior next year.
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