Phoebe Putney Health System has 3500+ employees — from physicians and nurses to professional and custodial staff. The hospital system wanted to move away from traditional employer-provided insurance to a unified program of benefits with incentives for cost and wellness built into every plan.
Phoebe Putney had worked with benefits firm OneDigital on designing a benefits strategy that would make its vision a reality. Now it was time for a carrier to create products that would support the strategy.
Could Phoebe Putney find a carrier to build the new products it envisioned?
How could Phoebe Putney get more of its employees to sign up for new products?