Phoebe Putney Health System has 3,500+ employees — from physicians and nurses to professional and custodial staff. The hospital system wanted to move away from traditional employer-provided insurance to a program of unified benefits that actually drove wellness. Phoebe Putney envisioned benefits that worked together, with incentives for healthy behavior built into every plan.
The strategy and products to make this vision a reality were in place. Now it was time for an enrollment experience that did more than tell this diverse employee population to sign up.