Annuities
Doing business with The Standard is good for you — and for your clients.
Innovative product design, desirable rates, competitive compensation and excellent industry ratings all come with selling our annuities.
So does excellent service.
Think of us as your back-office support team. We do all we can to provide customer service that meets — and usually exceeds — your expectations.
Why do brokers consider our service excellent?
- Easy contracting and commission payments
- Speedy new-business turnaround times
- Online support that enhances, rather than replaces, our personalized service
We Believe in Partnering to Achieve Your Best Results
Our beliefs empower every aspect of how we serve you. Watch our video to see who we are and how our company values define how we do business.
Fixed Annuities
Find the right combination of safety, tax deferral and choice.
Focused Growth Annuity 3, 5, 7 and 10
Flexible Premium Deferred Annuity
Index Annuities
Help your clients share in some stock market gains while enjoying specified guarantees.
Immediate Annuities
Broker-Focused Service
Sales Support
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You'll find our sales professionals have the right training to help boost your sales. They'll make sure you get expert technical support, training materials, industry updates, and regulatory and legislative alerts. All this adds up to sales support where it matters — your bottom line.
Marketing Support
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We know your primary relationship is with your clients. To help you look good, we can provide support to meet a variety of marketing needs.
Solid Reputation
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Since 1906, we've earned a strong reputation for financial strength and a commitment to service. We aren't the largest annuity carrier in the industry, but many of our brokers and partners think we're one of the best. Just as we weigh all options before launching a product or establishing a distribution partnership, we know you'll look closely at us before joining our team. We're confident: The more you know about us, the better you'll understand how we can help you on your path to success.
Clients who decide to wait a year before buying an annuity may be missing out on big gains. Share a few examples to help them realize the benefits of compounded growth and tax deferral.
In The Media
It’s time to reinvigorate your annuity sales strategy, and Rich Lane... more...
Risk-averse clients can find security in fixed and indexed annuities... more...
You’ve likely heard of the SECURE Act, but do you know how it will... more...
Chris Conklin, vice president of Individual Annuities at The Standard,... more...
Need More Information?
Contact us to learn more about how we can add value to the service you provide your clients.
The Cost of Playing the Waiting Game
Don’t let low interest rates keep your clients from considering a fixed annuity as part of their portfolio. Our Cost of Waiting sales idea and client-friendly flyer describes how compounded growth and tax deferral can grow their savings faster than they may think, even when interest rates are low.
Rich Lane
Vice President of Sales and Marketing, Individual Annuities