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Grow Your Business

Rely on us to keep the wheels of your business turning while you focus on your clients. You’ll grow your business better, with us behind the scenes.

Get the Value You’re Looking for:

  • A century of financial strength ratings of “A” or higher
  • A partner with multiple best-in-class service awards
  • Innovative products at desirable rates
  • Online support and resources
  • Competitive compensation
  • Easy contracting and commission payment

Annuity Options for Your Clients

Expect More From Your Annuities Partner

Sales Support

Boost your sales with expert technical support and resources. Access training materials and sign up to industry updates or alerts when laws and regulations change.

 Marketing Resources

Strengthen your business and achieve your goals with marketing toolkits and sales materials.

 A Century-Long Reputation for Success

Align your business with more than a century of financial strength and a commitment to superior service.

Your Go-To Toolkit for FIA Success

Explore our new Fixed Index Annuities Resource Toolkit. Learn the ins and outs of FIAs, discover the client benefits and access exclusive sales materials to power up your next client meeting.

Enhanced Choice Index Plus

The ECI Plus, our newest fixed index annuity, is designed to provide benefits for today and tomorrow. See how our optional Legacy Max enhanced death benefit rider can help clients maximize their financial legacy.

Annuity Producer Portal

Partnerships should be easy. Use our Annuity Portal to access sold and pending policies book of business reports, statements and tax documents all in one place.

Marketing Toolkits

Handy. Helpful. Easy to use. Our Annuity Marketing Toolkits are all three. We’ve put sales ideas and other important resources in one place, so you can quickly find and share them.

Annuity Buzz
Your monthly source for Annuity news.
We can help certify your sales achievements. See how to fill out and submit your forms to us so we can help get you on the path toward the recognition you deserve.
Discover how you can help clients leave a lasting legacy while meeting their RMD requirements. The Legacy Max Enhanced Death Benefit Rider offers a unique dual growth strategy, ensuring clients can enjoy their monthly income without diminishing their death benefit value.
The holidays brought joy and celebration, but they also may have attracted scammers looking to take advantage of your festive spirit. See how The Standard can help you stay vigilant and protect yourself from fraud with these essential tips and red flags to watch out for.
With the 2024 election finally behind us, the U.S. economy appears to be navigating a period of cautious optimism. Despite the political uncertainties leading up to the election, the economy has shown resilience. However, while inflation was generally seen to be on the decline during the first half of 2024, it has been a little stickier in recent months.
The Standard achieved a perfect score on the Human Rights Campaign Foundation’s 2025 Corporate Equality Index, earning the prestigious Equality 100 Award. See how this recognition highlights The Standard's commitment to LGBTQ+ inclusion and the inclusive culture that makes every employee feel valued and respected.
Understanding whether annuities are insured requires a detailed examination. It’s crucial to explore the nature of annuities, the protections they provide and the significance of the financial stability of insurance companies.
In case you missed it, the Fixed Index Annuities Resource Toolkit is here to help you master FIAs. It contains the FIA essentials you need to understand, explain and sell annuities, boosting your sales strategy.
Unlock new sales opportunities and strengthen client relationships with our comprehensive guide to offering beneficiary reviews. Learn how to align beneficiary designations with clients' wishes and address their changing financial priorities, all while establishing yourself as a trusted advisor.
Stay ahead of tax season with our latest update on 2024 tax forms. Learn who is receiving IRS Form 1099-R, and avoid any surprises.

In the Media
Read about annuities business topics from our experts in industry publications.
In the Media
With a little context and explanation, you can help demystify annuities and help clients make more informed decisions. Read the...

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