The Standard is a marketing name for Standard Insurance Company (Portland, Oregon), licensed in all states except New York. Products and availability vary by state and are solely the responsibility of Standard Insurance Company.
Are Annuities the Right Investment Choice for Your Clients

Set Your Goal Then Compare Before You Buy
Your clients have many investment choices, all with various features and results. Does an annuity have the right combination of guarantees, features and results to meet their financial goals? Let's compare many of the common features of annuities and other types of investments.
Deferred Annuity | Mutual Fund | Corporate Bond | Bank CD | Treasury Bill | Stock | Money Market | |
---|---|---|---|---|---|---|---|
Principal Protection* | Deferred Annuity | Mutual Fund | Corporate Bond | Bank CD | Treasury Bill | Stock | Money Market |
Tax-Deferred Compounded Growth | Deferred Annuity | Mutual Fund | Corporate Bond | Bank CD | Treasury Bill | Stock | Money Market |
Social Security Benefit Tax Avoidance | Deferred Annuity | Mutual Fund | Corporate Bond | Bank CD | Treasury Bill | Stock | Money Market |
Guaranteed Growth | Deferred Annuity | Mutual Fund | Corporate Bond | Bank CD | Treasury Bill | Stock | Money Market |
Competitive Growth | Deferred Annuity | Mutual Fund | Corporate Bond | Bank CD | Treasury Bill | Stock | Money Market |
Lifetime Income Options | Deferred Annuity | Mutual Fund | Corporate Bond | Bank CD | Treasury Bill | Stock | Money Market |
Guaranteed Survivor Benefits | Deferred Annuity | Mutual Fund | Corporate Bond | Bank CD | Treasury Bill | Stock | Money Market |
Deferred Annuity | Principal Protection* | Tax-Deferred Compounded Growth | Social Security Benefit Tax Avoidance | Guaranteed Growth | Competitive Growth | Lifetime Income Options | Guaranteed Survivor Benefits |
Mutual Fund | Principal Protection* | Tax-Deferred Compounded Growth | Social Security Benefit Tax Avoidance | Guaranteed Growth | Competitive Growth | Lifetime Income Options | Guaranteed Survivor Benefits |
Corporate Bond | Principal Protection* | Tax-Deferred Compounded Growth | Social Security Benefit Tax Avoidance | Guaranteed Growth | Competitive Growth | Lifetime Income Options | Guaranteed Survivor Benefits |
Bank CD | Principal Protection* | Tax-Deferred Compounded Growth | Social Security Benefit Tax Avoidance | Guaranteed Growth | Competitive Growth | Lifetime Income Options | Guaranteed Survivor Benefits |
Treasury Bill | Principal Protection* | Tax-Deferred Compounded Growth | Social Security Benefit Tax Avoidance | Guaranteed Growth | Competitive Growth | Lifetime Income Options | Guaranteed Survivor Benefits |
Stock | Principal Protection* | Tax-Deferred Compounded Growth | Social Security Benefit Tax Avoidance | Guaranteed Growth | Competitive Growth | Lifetime Income Options | Guaranteed Survivor Benefits |
Money Market | Principal Protection* | Tax-Deferred Compounded Growth | Social Security Benefit Tax Avoidance | Guaranteed Growth | Competitive Growth | Lifetime Income Options | Guaranteed Survivor Benefits |
The Standard Advantage
- Strength. 100+ years in the insurance business.
- Stability. “A” rating or higher from A.M. Best for 90+ years.
- Service. Personalized customer service starting from day one.
* Please note that while Standard Insurance Company offers products that provide principal protection, not all deferred annuities provide this feature. The table above is for illustration purposes only and is not intended as tax or financial advice. As always, before making important financial decisions, please consult with your financial or tax advisor for information specific to your situation.
Sales and Marketing Toolkit
Download and customize these flyers:
Sales Concept Flyer![]() The Right Financial Tool | Companion Flyer![]() Annuities With You in Mind (Fillable PDF) |
Annuities are not (a) insured by the FDIC or any federal government agency, (b) deposits of or guaranteed by any bank or credit union and (c) a provision or condition of any bank or credit union activity. Some annuities are subject to investment risk and may lose value. A surrender charge may apply during the surrender period, and a 10% penalty may apply to withdrawals prior to age 59½.
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