The Standard is a marketing name for Standard Insurance Company (Portland, Oregon), licensed in all states except New York. Products and availability vary by state and are solely the responsibility of Standard Insurance Company.
Cell Phone Video Tips
When is a video message a good idea?
To follow up after a meeting:
- Share your enthusiasm for the meeting and thank clients for their time.
- Recap the discussion in two to three key points.
- Go over your action items and next steps.
- Remind clients of their action items.
- Let them know you’re available to help.
To introduce yourself and request a meeting:
- Let potential clients know who you are.
- Give the reason for your video. Describe a problem you can solve.
- Request a follow-up. For example, you can say, “Call me to discuss our services” or “Let me buy you lunch to talk about our products.”
- Thank them for their time.
To respond to an inquiry:
- Introduce yourself and give a brief answer to the question or request.
- Thank them for the opportunity to talk about doing business together.
- Request a follow-up. For example, say, “Give me a call and let me know how I can help.”
Follow these guidelines to create simple, clear and meaningful videos
- Keep it brief. Aim for a 1-minute video. Don’t shoot for longer than 2 minutes, because you may lose your audience. Respect the viewer’s time by keeping it short.
- Keep it real. If you mess up, you can start over – or not. These videos are an informal way to communicate, so imperfections can be a good thing. Remember, you want to sound authentic and sincere.
- Focus on key points. Before shooting, jot down a few points that you want to cover. Use these as your notes, but not as a script. Talk like you would in person – using words you’d actually say – but avoid rambling.
- Grab their interest. Mention something you know the client is interested in, such as a hometown sporting or news event. Avoid topics that may be controversial or divisive.
- Do a little research. Check with your back office or distributor about products and services you’re allowed to mention.
- Address a single person. Create videos for one-to-one situations — not for multiple recipients. And don’t mention or include third-party individuals.
- Shoot horizontally. For iPhones, make sure the “home” button is on the right side when held horizontally, so the footage will be right side up.
- Keep the light on you. Make sure your main source of light is behind your camera. For example, position yourself in front of a window, with the camera facing into the room toward you. Avoid back or side lighting.
- Quiet on the set. Shoot in a quiet space and manage the background noise, if possible. Turn off or mute other devices.
- Keep it steady. If holding your phone makes your image blurry or jumpy, use a simple tripod or rest your phone on a solid surface.
- Get close. For the clearest sound, position your phone as close to yourself as possible.
- Do a test video. After you’ve chosen a spot, shoot a few seconds of video. Then play it back to check the lighting, sound and background.
- Review the video one more time before sending it by email or text.
Use This Sales Idea
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Cell Phone Video Tips
Confidence and Compassion
A Note from Greg Ness, Chairman, President and CEO
At The Standard, we’ve been helping people achieve financial well-being and peace of mind since 1906. As the global health crisis continues to disrupt lives, communities and the economy, I am confident we’ll continue helping people when they need us the most. Our company has been through hard times and market volatility before and we will navigate through this challenge as well. As our customers face tremendous stress and uncertainty, we will continue providing support and stability to those who rely on our products and services.
This pandemic is tough on everyone. Our communities are hurting, our families and friends are distressed and some of our most vulnerable neighbors are at risk.
The crisis and the way we collectively respond to it will define a generation. We are rising to the challenge. I know every single employee at our company — along with staying focused on keeping our business running and serving our customers — is looking for ways to make a difference for those most affected by this pandemic. That’s proving true in businesses and homes across the community, the country and around the world.
Part of the tragedy of this disease is that even as we come together to help those most in need, the unique nature of COVID-19 is forcing us apart. We all understand the importance of —social distancing— to slow the spread, but we should remember that’s just physical distancing. I encourage you to find ways to safely connect with those in your neighborhood who may require extra help and with groups in your community that are making a difference and support them however you can. And now is the perfect time to reach out to friends and others and just check in.
To our health care providers, first responders and everyone selflessly setting aside their own fears and concerns to help others during this time — thank you hardly seems enough. These people are true heroes. This crisis reinforces how reliant we are on the many essential services we too often take for granted. We are grateful to so many for continuing to show up with focus and commitment.
We will get through this, especially if we are sustained by the examples of those who make us the proudest right now — family, friends, neighbors and colleagues working together — rather than allowing our fears to guide us. No matter how unsettled we may feel, remember we are not alone. There are so many people in this world trying their level best to help others. And I am certain we will get through this — together.
In times of crisis, we are defined by how we react. Let’s continue to be defined by compassion.
And to our customers, thank you for putting your trust in The Standard. What we sell is a promise to be there when you need us, and that promise is unwavering.
Be safe and well, and stay connected.
Jared's Story: Time for Family
Age: 36 - Occupation: pediatrician - Married, one child
How the Family Care Benefit provided the ability to care for a loved one
Jared's daughter was born with a heart defect. They visited multiple specialists to diagnose the condition and determine the appropriate treatment. Then his daughter underwent surgeries, hospital stays and months of follow-up appointments. Benefits from Jared’s Platinum Advantage policy helped make up for the income lost when Jared spent time away from work to attend physician appointments and to be with his daughter in the hospital and throughout her extended recovery — providing peace of mind during a trying time.
Supportive Office Equipment
Age: 42 - Occupation: accountant - Married, no children
Assistance on the road to recovery through a rehabilitation program
Jody's role as an accountant at a small firm requires a lot of computer work. After sustaining a serious back injury from a car accident, Jody was totally disabled under her Platinum Advantage policy. Jody’s doctor recommended she purchase assistive equipment to help her work comfortably at her desk without aggravating her condition. She was able to return to work full time after participating in a rehabilitation program in which expenses for a sitstand desk and other ergonomic accommodations were paid for under her Platinum Advantage policy. These modifications helped ensure she could return to work safely, without hindering her recovery.
David's Story: Starting a Medical Career
Age: 33 - Occupation: dermatology physician - Single, no children
Benefits that match career growth through the Benefit Increase Rider
David is completing his dermatology residency and just accepted an offer at a private practice. Before the end of his residency, he purchased a Platinum Advantage policy that included the Benefit Increase Rider, knowing his income will rise significantly after he starts his first post-residency job. The benefit also will allow his policy to grow with him as he progresses in his career and receives additional salary increases. David values the fact that his coverage going forward will match his developing career.
Jason's Story: Accidents Happen
Age: 35 • Occupation: orthopedic surgeon • Married, two children
Finding work in a new occupation with the Own Occupation Rider
Jason injured his right hand in an accident and was unable to return to his job as an orthopedic surgeon because he couldn't perform surgery. Due to his medical training, he was able to return to work as a family medicine physician. Jason was considered totally disabled in his regular occupation as an orthopedic surgeon — even though he earns an income from another occupation as a family medicine physician — because of the own occupation definition of total disability included in his Platinum Advantage policy. Because of this, he receives the policy's full basic monthly benefit, in addition to the income he receives in his new position.
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