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Look to Annuities for Stability

Mr. and Mrs. Johnson have bought CDs from their bank over the years. They feel comfortable and secure buying products with an FDIC guarantee from a well-established bank. But they’re unhappy with the low returns on their CDs and the hassle of including their 1099 for taxes each year. They would like other options.

Does This Sound Familiar?

If you have clients in this situation, it’s time to explore options from The Standard. We offer consumer-friendly annuities backed by financial strength and stability from more than 100 years in the insurance business.

An annuity from The Standard offers:

  • Tax-deferred growth
  • Flexible access to funds
  • Competitive rates
  • 100+ years of financial strength and stability

For an insurance and asset management company, there is nothing more important than financial strength. Our balance sheet is the cornerstone. It has provided us with a foundation for profitability through a wide range of economic cycles.

The July 2017 issue of Best’s Review® recognized the Standard Insurance Company for maintaining an “A” rating or higher from A.M. Best Company since 1928. The Standard was honored to be among one of only eight life/health insurers to consistently achieve an “A” rating or higher for the past 90 years. Given rapidly evolving markets, changing customer needs and challenging economic times, this is a significant accomplishment. We are proud of our longstanding record of financial strength.

Sales and Marketing Toolkit

Download and customize these flyers:

Companion Flyer

16482

Branching Out to Annuities

Sales Concept Flyer

Connecting With Generation X

Connecting with Generation X (Fillable PDF)

Content Topics

More About Sales Insights & Tools

Your clients with CDs are receiving their 1099 forms soon. So, it’s an ideal time of year to talk about the tax advantages of fixed annuities. Share our flyer to show clients what they’d have to earn in a taxable investment to match the earnings of a fixed annuity.
Have two members in the same household submitting applications at the same time? They may qualify to be combined for a high-band rate. Find out how it works!
Beneficiary reviews help establish you as a trusted advisor and subject matter expert. They also offer time to connect with clients and prospects to build relationships. See how beneficiary reviews can help you get leads and grow your business.
Do you have clients who could do more with their retirement money? Then check out our new optional Legacy Max enhanced death benefit rider exclusively offered on the Enhanced Choice Index Plus.
Watch our new video to see an overview the Enhanced Choice Index Plus, and see how it provides benefits for today and tomorrow.
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