Monthly Commentaries

Get Extra Value When You Partner With Us

When doing business with an annuity provider, the interest rate is important. But remember, the little things we offer add value too, and make it easier for you and your clients to do business with us.

Rich Lane
Vice President of Sales and Marketing, Individual Annuities

Financial Strength for the Long Haul

Since the beginning of March, a lot has changed on the financial front. But what hasn’t changed is The Standard’s commitment to provide financially sound investments for the long haul.

Rich Lane
Vice President of Sales and Marketing, Individual Annuities

Top 10 Reasons Are as Solid as Ever

Thank you to all our brokers who are working hard at this difficult time. The COVID-19 crisis has highlighted the important role that financial advisors play in helping clients secure their financial future. Now's a good time to review the top 10 reasons fixed annuities should be part of a client's financial plan.

Rich Lane
Vice President of Sales and Marketing, Individual Annuities

A Faster, Easier Process

Looking for an annuity provider who’s easy to do business with? Contact us. We’ve simplified our processes to make them easier and faster. Learn more about how we make things easy for you and your clients.

Rich Lane
Vice President of Sales and Marketing, Individual Annuities

Why Buying an Annuity Now is the Right Step

When markets are shaky, clients may say they’re waiting for interest rates to rise before taking financial steps like buying an annuity. Use our Cost of Waiting approach and flyer to show how they might be missing out.

Rich Lane
Vice President of Sales and Marketing, Individual Annuities

Start Talking About the Tax Advantages of Annuities

While taxes are top of mind, use our sales idea below to help show clients the benefits a tax-deferred annuity can offer.

Rich Lane
Vice President of Sales and Marketing, Individual Annuities

Take Another Look at Our ISA

Do you want to give your clients an opportunity to participate in market growth with the safety of downside protection? Then take another look at our Index Select Annuity.

Rich Lane
Vice President of Sales and Marketing, Individual Annuities

Happy New Year

As we start the new year, it’s only natural that we look back at 2019 and forward to 2020. We’re recapping the most-read Annuity Buzz articles of last year and how to preview future rates. Wishing you much success in 2020!

Rich Lane
Vice President of Sales and Marketing, Individual Annuities

Thank You for a Great 2019

Thank you for trusting The Standard with your clients' fixed annuities. We value your business and support. From our family to yours, cheers to a happy holiday season!

Rich Lane
Vice President of Sales and Marketing, Individual Annuities

 You Ask. We Answer.

Our customers are never just a number to us. Watch the final video in our series to see how we go above and beyond to serve them.

Rich Lane
Vice President of Sales and Marketing, Individual Annuities