Sales Ideas

Annuities. The Right Fit.

Worrying about the stock market can create a big emotional burden and behavioral costs. Try introducing your clients to fixed annuities from The Standard. No matter what’s happening on Wall Street, our fixed annuities offer growth potential with less exposure to risk and market volatility.

Pro Tips for Digital Relationship Building

Our Pro Tips flyer can help you raise your social profile. Plus, June's Annuity Awareness Month provides a perfect opportunity to reach out to potential new clients.

Now’s a Good Time to Review the Top 10 Reasons to Buy a Fixed Annuity

A reminder that the top 10 reasons to buy a fixed annuity are as solid as ever. Take a few minutes to review the list and share some or all of them with your clients as you both focus on building and protecting their financial future.

We Make Things Easy

We’ve taken steps to ensure that doing business with us is easy. See how we can help you and your clients complete the process quickly, easily and securely. Check out our helpful guidelines for doing business with us.

What Is the Cost of Waiting?

If clients are waiting for interest rates to go up before buying an annuity, they may be missing out. We’ve done the math to show that waiting may not be the smartest move.

Are Your Clients Losing Money With Taxable Investments?

Clients with money in taxable investments may be losing out with the taxes they pay year after year. See how a tax-deferred annuity can help.

Show Clients the Benefits of Tax Deferral

Help clients increase their earning power by educating them on the benefits of a tax-deferred annuity. Share the benefits — and our helpful flyer — to show clients what they would have to earn in a taxable investment to match the earnings of a fixed annuity.

See the Top 5 of 2019

Wondering which Annuity Buzz articles were the most-read in 2019? Read them again for the inside scoop on product features, process news and sales ideas.

Annuities for Foreign National Clients

Do you have clients who are foreign nationals working for a U.S. company? The Standard offers them a unique opportunity to purchase annuities.

Find Balance With an Annuity

Are your clients trying to keep pace with the ups and downs of the market? An annuity from The Standard can help provide balance in your client’s portfolio.