Want Annuity Customers? Try Baby Boomers.

June 27, 2019
Want Annuity Customers? Try Baby Boomers.

By Chris Conklin, Vice President of Individual Annuities. Reprinted with permission from ThinkAdvisor

76 million. That hefty number is the estimated number of baby boomers living today in the United States. We’ve heard a lot about how this generation — those born between 1946 and 1964 — has its own unique challenges when it comes to retirement planning, particularly since it can’t rely on pensions or even Social Security as much as prior generations. As a producer, it’s important to consider how annuities can and should be an important part of a boomer’s retirement portfolio.

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