4 Reasons to Get Excited About the Benefit Increase Rider

The Benefit Increase Rider helps clients protect their income as it grows.

Did you know that Platinum Advantage includes a Benefit Increase Rider, available to eligible classes and customers at no additional cost? Here's why that's a big deal:

1. BIR helps clients protect their income as it grows. With no additional rider charge. And no additional medical underwriting.

2. It's a win-win for you and your clients. When clients apply for an increase through BIR, their income protection grows with their salary growth, and you gain from the premium increases.

3. It gives you a reason to stay in touch. Every three years, BIR gives your clients the option to apply for increased monthly benefits, up to age 55. That gives you a recurring reason to stay in touch with clients to uncover new opportunities as their needs evolve.

4. We’re here to help. The Standard has developed a menu of notifications, reports and other administrative aids to help the BIR process run smoothly. This support will position you for excellent service to clients as well as provide an efficient way to grow your blocks of business.

Learn more about how the Benefit Increase Rider works. And get your clients excited, too.

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