Platinum Advantage 1-Year Anniversary: Build on Success

Year-Over-Year Sales Growth
2016–2017

Total Growth: 23%*
IDI Growth: 19%*
GSI Growth: 30%*

See 3 reasons our GSI product is wowing clients.

*Based on internal data, Dec. 31, 2017

The Standard launched Platinum Advantage in January 2017. Since then, you've helped us grow our income protection insurance sales by almost 25 percent year over year. Check out more first-year results to help you target great opportunities in 2018.

Target Occupations With Standout Sales

Platinum Advantage's flexible contract offers coverage options that appeal to a broad range of clients and occupations. Give yourself a head start by targeting some clear winners from 2017:

• Occupation classes 5A, 4A and 3A: These top-selling classes include business owners, professionals, executives and other office-only positions with a high degree of stability and responsibility.
• The physician marketplace: Target physicians, including surgeons, with options they'll highly value. These include an Own Occupation definition of disability with specialty language, a Student Loan Rider, and unlimited coverage for mental and nervous disorders for most occupation classes.

With Platinum Advantage, our two new occupation classes, 5P and 4S, have been especially popular.

Emphasize the Value of Riders

Emphasize the value of two riders Platinum Advantage includes at no extra cost: the Benefit Increase Rider and the Automatic Increase Benefit. Both will help your clients' coverage keep up with their future income. Also, make sure your clients choose the right Residual Disability Rider to fit their needs: Basic, Enhanced or Short-Term. The Indexed Cost of Living Benefit Rider is also highly valued: 52.5 percent of 2017 sales included either the 3 percent or 6 percent option.

Showcase Benefits That Appeal to Both Genders

The Standard experienced strong sales growth among both genders in 2017. For example, IDI sales grew by 31 percent for women ages 31-35 and 35 percent for ages 36-40. IDI sales to men grew 29 percent for ages 31-35 and 17 percent for ages 36-40. One big reason? Our unique Family Care Benefit appeals to both women and men in the sandwich generation.

Thank You for Your Partnership

In 2017, The Standard paid $117,142,857 in individual disability benefits to customers who count on our team and yours to be there when they need us. We're here to support you every day and look forward to even bigger mutual success in 2018.

For Producers Only