Sales Insights

We’ve made changes to make The Standard’s Platinum Advantage even more competitive. Effective immediately, we’ve increased issue and participation limits for medical and dental occupations. We also upgraded occupation classes for several medical professions.
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We paid out $117 million in claims last year. This shows how we come through for customers when it matters most. Share claim examples with your clients to help them understand the benefits of Platinum Advantage.

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Preparing clients for TeleApp interviews can make them more comfortable and speed up the application process. That can help you deliver policies faster! Use these quick tips to help your clients be ready for their interview.

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Student loan debt is the second largest type of consumer debt — trailing only mortgages. See how it may affect your clients' need for income protection. Help ease their minds with our recently expanded Student Loan Rider.

Provisions designed with doctors in mind and competitive pricing make Platinum Advantage a no-brainer for your physician clients.
Platinum Advantage income protection insurance includes our exclusive Family Care Benefit. This benefit helps people who need to take time away from work to care for a family member who’s seriously sick.
Check out this quick guide to the three options available with Platinum Advantage.
The most important thing to know about residual riders? Don’t close a sale without one. Check out this quick guide to the three options available with Platinum Advantage.
Here's how to present modified offers and help clients see that they're actually good news.
Here's how to present modified offers and help clients see that they're actually good news. Explore these tips to shift the conversation, focus on the positive and close the case.
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No longer just for physicians and dentists, the Student Loan Rider is now available to any clients in occupation classes 5A, 5P, 4A, 4P, 4S, 3A, 3P or 3D. The monthly benefit options are more flexible too. We also updated issue and participation limits, including how we consider employer-paid LTD for individually-paid income protection insurance.
With Simplified Underwriting, applicants don’t provide medical labs or proof of their income, as long as the application meets a few basic rules. We recently made changes to the program to make it even easier. And to help more of your clients qualify.