Find the Right Words to Communicate With Clients

As insurance insiders, we’re fluent in the language used to describe annuities. But our clients may sometimes think we’re speaking another language. The Standard has great tools to help your clients understand important details. Contact your marketing organization to help you tap into these resources. For more insights on communicating with clients, see my article, 4 Annuity Sales New Year Resolutions.

Rich Lane
Second Vice President of Sales and Marketing, Individual Annuities