Data and Insights to Help You Recruit and Retain Gen Z Talent

Dig into our research on Gen Z and benefits.

Generation Z employees are the newest members of the workplace. But how they think about employee benefits and what they want from employers isn’t always what you’d expect. The Standard’s body of research on Gen Z looks at this age group’s relationship to benefits — as well as the perspectives of their managers and HR leaders.

 

Explore Our Gen Z Resources

Get data and insights on the youngest workplace cohort to help you attract and keep Gen Z talent.

Succeeding With Gen Z

Explore this infographic for three perspectives on what Generation Z wants from employee benefits and discover how you can use this data to recruit and retain the youngest members of the workforce.

Can Managers Help Gen Z Get More Out of Benefits?

Gen Zers want help with financial literacy so they can plan and save for the future. But managers (and HR leaders) don’t always realize it. How can they help Gen Zers make the most of what companies offer?

Do You Speak Gen Z’s Language on Benefits?

Many benefits that Gen Zers want are available to them. But they don’t always know it. Fostering their loyalty means moving beyond assumptions and focusing on communication.

What Gen Z Wants From Benefits — and Why You Should Care

When it comes to benefits, Gen Z is different from past generations — but not always in ways you’d expect. Find out why it matters for employers.

Are You Ready to Aid Gen Z in a Financial Quest?

Generation Z sees employers as protector, provider and mentor in the quest for financial stability. Learn what this means for offering benefits that attract and retain younger workers.

Gen Z’s High Bar for Carriers Helps Employers

Generation Z expects more from benefits providers than from other businesses. Learn why and see how employers can use this to their advantage to increase the tenure of Gen Z workers.