Why Choose The Standard?

February 2, 2024

We create products with these competitive strategies:

  • Unique householding feature:
    • When two members in the same household send in applications at the same time that total over $100,000, both applicants receive the high-band rate. This can apply to spouses or a family with adult children.
  • A guaranteed minimum accumulation benefit on all FIAs:
    • We ensure that the annuity fund value reaches the guaranteed minimum accumulation value at the end of the surrender charge period. If it is less than that, we’ll make a one-time adjustment to raise it to that amount.
  • Extended issue ages:
    • Issue through age 93 on 3 and 5-year products.1
    • Issue through age 90 on 7-year products.

We're Built on a Foundation of Financial Strength

With over 100 years of financial stability, you can count on us to help your clients prepare for the future. Working with us, you'll get:

  • Nearly a century of financial strength ratings of "A" or higher.2
  • A partner with multiple best-in-class service awards.

More About Get to Know The Standard
We’re honored to be recognized once again as a best place to work for disability inclusion for the third consecutive year. Scoring a perfect 100 on the Disability Equality Index, we demonstrate our commitment to creating an inclusive workplace.
The Standard was recently named as a best place to work for disability inclusion for the second year in a row. We strive to ensure an inclusive culture and are proud to be recognized for two consecutive years. Find out more about how and why we were chosen for this great honor.
We’re implementing several updates to improve and streamline our service. Take a look at the changes we’ve made.
Read our Environmental, Social and Governance Report to see how we’re creating stronger communities, a healthier environment and an inclusive workplace.
The newest additions to our Individual Annuities team bring strong and varied experience in the insurance and financial services industry.

Related Products or Services

Doing business with The Standard is good for you and your clients. Our annuities offer innovative product design, desirable rates, competitive compensation, high industry ratings and excellent service.